ProDot on Kickstarter

CustomSLRProDotIn the current (November 2012) issue of Pixology magazine I wrote about an innovative new camera strap system from Custom SLR. One of the things that intrigued me about this product (besides that it is a well-conceived and well-built product) is that it was funded through Kickstarter.

Well, now the folks at Custom SLR are at it again, with another Kickstarter project.

For those of you who might not be familiar, Kickstarter is a website that provides an avenue for those with cool ideas to get funding for their projects from everyday people, without having to win over venture capital folks. In other words, it lowers the barrier to entry, creating potential for a wider range of interesting products to get to market.

Custom SLR has found success with several projects on Kickstarter, and now they’ve launched a campaign for the ProDot. This clever little item adheres to your shutter release button to provide a little better control, a softer button, an easier-to-find shutter, and the potential to reduce some vibration. It’s an interesting concept, and I’m curious to check it out in person if the project takes off.

If you’d like to learn more, or consider contributing to the Kickstarter campaign for the Custom SLR ProDot, visit the ProDot page here:

After checking out the details, I’d be curious to get your thoughts about this product in particular, and the Kickstarter concept in general. Feel free to share your thoughts in the comments below.

About Tim Grey

Tim Grey is in the business of making photographers smarter and happier. He is the author of more than a dozen books on digital imaging for photographers, has written hundreds of magazine articles, and publishes the Ask Tim Grey e-mail newsletter as well as the Pixology digital magazine. He also speaks at a variety of events and leads photography workshops around the world.
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3 Responses to ProDot on Kickstarter

  1. Mr Brian Palmer says:

    I think this is a great product. I noticed in the video presentation that they had used the ProDot on a canon camera. That is something that is badly needed. The position of the shutter release on my Canon is hard to find with my finger. I have missed more than one action shot as a result of fumbling to get my finger on the shutter button. I had actually come up with a similar idea but not nearly as well though out as their product.
    If Canon continues to place the shutter button where it presently is, they would be well advised to put a ProDot in every box.
    I love my Canon but the shutter button is the feature that bugs me the most.
    I can also see this product being useful to people who are blind or have low vision.

    As for the Quickstarter concept, I think it is a good one and it makes a lot of sense however, I think that people who pledge money should receive some equity in the product if it is successful.
    It the case of the ProDot product, the rewards, 3 ProDots for a $15. pledge, or call it what it really is, a donation, is a reasonable return. I cannot however see the product making money. My impression is that they will either be unreasonable expensive or sold so cheaply that they would need a large volume of sales to make any money. Unfortunately, if they are sold on the open market, only a few will be purchased. I don’t think I would pay $5.00 for one in a store. The cost to produce the item would probably be much less than the cost of packaging it.
    On the other hand, selling them to camera companies to include with their product to make it more useable, might work.

  2. Bill Brennan says:

    Thanks for the tip, Tim. Neat idea, especially for night photography and for back button focus.

    Bill Brennan

  3. Paul Randley says:

    Thanks Tim for the heads up. I got mine in the mail yesterday and can’t stop touching my shutter button ;)

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